This case study goes into detail about how we helped 13x a clothing brand’s Facebook ad revenue (from $7,800 to more than $95,000) in less than two months — while doubling their marketing efficiency (ie profitability) in the process
This was an e-commerce brand in the clothing niche, more specifically, they carry a lot of clothing for women and children. This business is unique in that it also carries many other brands’ products, and has over 6,000 SKU’s on it’s website.
Like many of our clients, they were unable to get Facebook ads to “work” for them for several months. They were working with the third or fourth agency that promised the world, charged arbitrary retainer fees, and still didn’t know how to get ACTUAL results.
They were spending just a few thousand dollars each month and were unable to get anything above a 1.3 ROAS, which is below their breakeven ROAS (in other words, they were unprofitable and STILL had to pay agency retainers each month!).
This is September for the business. We began working with them in the first week of October *** “Facebook Ads” = Ad Spend / “Conversion Value” = Revenue*
Fast forward, and we got this brand to nearly $100,000 in Facebook ad revenue, at more than a 3x Return on their ad spend. November was the biggest month of 2022 for the business, and they did nearly $300,000 in total sales.